Mar
06
Marriott Hands Global Media Account to SapientRazorfish, Spark Foundry
Posted in: Uncategorized
After six years of working with MEC, Marriott has selected Publicis Groupe’s SapientRazorfish and Spark Foundry to handle its global media business, overseeing all media planning and buying.
Marriott kicked off the review last year in an effort to rethink the scale and scope of its global paid media needs after the hotel giant acquired Starwood Hotels and Resorts, Ad Age previously reported.
The dedicated Publicis Groupe team called Marriott One Media will work with Marriott’s internal media teams globally.
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