Mar
05
How Sinclair Broadcast Group Is Luring Local Advertisers With OTT
Posted in: UncategorizedRoughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local. More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getting their entertainment content via streaming networks. With OTT advertising spend to hit $20 billion over…
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