Hasta La Creative!

Jennifer Wise came to Mobile World Congress expecting to have her mind blown. But by the third day of the industry’s biggest event, the senior analyst from Forrester Research was a little let down.

“Some of the VR experiences are still missing the key components to make them good from the user experience perspective to fuel that adoption,” she says. “We’re talking about latency and the case for 5G, which isn’t going to see mass global adoption for years.”

Wise, who has a background in marketing and specializes in the customer experience, says she tried one VR experience where she was on a boat. But she felt like a disembodied head”you look down and there’s no body there a lack of haptic feedback.”

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