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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

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Here’s the blunt assessment of Martin Sorrell, WPP CEO: “2017 for us was not a pretty year.” The world’s biggest ad group says 2017 like-for-like net sales dropped 0.9 percent, and Reuters describes the results as its “worst performance since the financial crisis.” When trading started in London, WPP shares dropped about 13 percent.

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