Hasta La Creative!

As we work with more and more brands seeking to master their Amazon strategy, a few things have become clear. Brands understand the power of Amazonthe retail site saw a 32 percent increase in revenue in 2017, well above the 3.8 percent increase in total 2017 retail sales in the U.S. And they’re committed to winning in its endless aisles, shifting more of their marketing spend to Amazon through either its paid search options or its more glamorous, more expensive media options.

But there’s one mistake far too many are making: spending money before they’ve executed the brilliant basics. Brilliant basics are something we’ve long applied to our clients when it comes to search and discovery marketing off Amazon. But it certainly applies to it on Amazon as well, where the quality of your product detail page will impact the business performance of your media.

Essentially, a product detail page needs to substitute for the experience of holding the product in store.

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