How the Philly Police Greased Crisco's Marketing
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Crisco, whose social feeds are normally dominated by chatter about frosting recipes and pie crust tips, enjoyed a rare pop-culture moment Sunday thanks to the Philadelphia police, who used the shortening to keep Eagles fans off of light poles.
Still, the brand has not done much to seize on its fleeting moment of sports fame, which came after Eagles fans poured into the streets to celebrate a Super Bowl berth. For one, Crisco does not have a Twitter handle, or at least one that is used. Crisco did take notice on Facebook, however, with a post noting that “there are better (and more delicious) ways to use Crisco for game day!” But it got scant attention with only three comments and 25 likes as of early Monday afternoon.
Most of the social media attention came from the official Twitter handle of the Philadelphia police.
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