Hasta La Creative!

Can winning back customers be as easy as 1, 2, 3? McDonald’s is about to find out.

The Golden Arches kicked off the national marketing of its new $1 $2 $3 Dollar Menu on Jan. 4 with traditional and social media campaigns meant to educate customers about its latest value play with humor.

The lineup of four items each at $1, $2 and $3 could help the leading restaurant chain win back customers it admits have headed elsewhere. One often-quoted statistic from McDonald’s came at a March investor meeting when executives said the chain had lost 500 million customer visits since 2012.

Continue reading at AdAge.com