'What Happens Here' Campaign Returns Three Months After Vegas Shooting
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“What Happens Here Stays Here” is back on the air. The long-running whimsical campaign promoting Las Vegas tourism is running nationally again after taking a three-month hiatus in the wake of the Oct. 1 massacre in which a gunman killed 58 people and wounded hundreds at an outdoor music festival along the Strip.
The Las Vegas Convention and Visitors Authority immediately pulled the campaign in the wake of the massacre, deemed the worst mass shooting in modern U.S. history. In its place the authority and its agency, R&R Partners, ran the somber-themed “VegasStrong” effort that sought to rally moral support for the Strip as it mourned.
But with the start of the new year, Vegas is reclaiming its mischievous mystique with a new spot under the classic tagline that debuted in 2003. The spot shows a man leaping from the 1890s to 2018 via a time machine. After he gets his fill of partying, he zooms back to the 1890s, umbrella drink in hand. But he lies when his colleagues asked if the time travel worked.
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