Forget Subway's $5 Footlong, It's $4.99 (For Now)
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Subway has tried a variety of campaigns from a variety of agencies in the past few years aimed at getting customers to stop thinking about its $5 Footlong sub sandwich. Now it’s shaving a penny off that abandoned price point and hyping the price in the hopes of getting people to think about visiting the chain.
The $4.99 Footlong Favorites offer follows the December departure of North American Senior Marketing VP Karlin Linhardt, who left Subway after just eight months amid a report about friction between the sandwich chain and its franchises over the $4.99 approach. The New York Post last month referred to it as a nationwide revolt. The company declined to comment on whether his departure was related to the footlong promotion.
A third highlights the price with a switch in music.
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