Marketer's Brief: Echo Dot, Fire TV Sticks Win Black Friday Weekend


The hunger for food merchandise is real, to a point

Did you hear about the $50 keg that comes with a year’s supply of Hidden Valley Ranch? It’s temporarily sold out on the brand’s Ranch Outlet, showing that people who really love brands have some money to spend. Stove Top’s Thanksgiving Dinner Pants also quickly sold out. But maybe people will only spend to a point. KFC’s $10,000 Internet Escape Pod is now on sale for just $5,000. But KFC’s less pricey items, like a $14 pillowcase with Col. Sanders face on it, are sold out. For Ranch fans, Hidden Valley and agency Current have other items including an ornament ($12), an ugly holiday sweater ($40) and, for the bigger spenders, a $110 Ranch fountain with a festive skirt. That one also comes with a year’s supply of the dressing.

Gillette goes farther downscale with new razors

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