NBC's Meeting of Ad Industry Minds Begs the Question, What Now?
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If there’s been a theme in the TV industry this year, it’s been unifying to face threats such as digital competitors and lost audiences. That continued Tuesday morning with an unusual meeting that opened the tent to include the same digital rivals that are giving TV so much trouble.
For three hours at the Pool restaurant in Manhattan, a space previously occupied by the Four Seasons, NBC Universal convened some of the top leaders in media, marketing and digital, including Irwin Gottlieb, chairman of WPP’s powerful GroupM ad buying network; David Levy, president of Turner, which owns cable networks including TBS and CNN; and Carolyn Everson, VP of global marketing solutions at Facebook. Representatives of Google, Twitter and Snap were also on-hand, as well as executives from big TV advertisers such as McDonald’s, Target and Unilever.
“We have a problem,” Linda Yaccarino, chairman of advertising sales and client partnerships at NBCU said during her opening remarks. “You know it, I know it, we all know it.”
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