Hilton Worldwide Brings on TBWA for Global Creative
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Hilton Worldwide has hired TBWA as its global creative agency partner, following a closed review.
The review, conducted by Hilton Global Marketing with assistance from Joanne Davis Consulting, was for the company’s “enterprise” creative agency services, which refers to the Hilton master brand that sits over Hilton’s 14 sub brands and Hilton Honors loyalty program, according to Craig Dezern, VP of brand communications for Hilton.
Previously, London-based Fold7 handled global creative for Hilton Worldwide, having launched the biggest campaign in the company’s history across all of its hotel brands in early 2016. The campaign, dubbed “Stop Clicking Around,” urged consumers to book directly through Hilton’s branded websites and plugged exclusive discounts for loyalty program members who book direct.
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