Hasta La Creative!

Paint it Black

Black Friday meant big business online. Sales on the internet on Thanksgiving and Black Friday in the U.S. were up 17.9 percent from last year, hitting $7.9 billion, according to Adobe Analytics, which looks at sales at the 100 biggest web retailers in the U.S. And the spree isn’t over yet: Adobe is predicting another $6.6 billion in U.S. internet sales today on Cyber Monday, as Reuters reports.

For brick-and-mortar retail, the picture is murkier. But Reuters notes that “research firm ShopperTrak said store traffic fell less than 1 percent on Black Friday, bucking industry predictions of a sharper decline.” It seems that’s what passes for good news in retail these days.

Continue reading at AdAge.com