Hasta La Creative!

Publishers are hoping they like a newly promised Snapchat redesign, because they’re souring on the service as it stands. Deals to share ad revenue aren’t leading to expected payoffs, and audiences in some cases are actually declining, some publishers say.

“Revenue share numbers have been far lower than we want,” says a publishing exec who works with the company. “Snapchat has to be way more aggressive getting users to the content more frequently.”

An executive at one of Snapchat’s longtime media partners says traffic has been falling in recent months, even as it has grown on platforms such as Facebook and Instagram. “You expect audience to grow, not get smaller,” the exec says.

Continue reading at AdAge.com