Hasta La Creative!

Just in time for the holidays, a recently-unveiled marketing strategy and revamped loyalty program are both working well at Macy’s, according to company executives discussing third-quarter earnings on Thursday.

CEO Jeff Gennette specifically called out marketing, where the company has refashioned its approach to be more targeted in messaging, as one of the “right steps” Macy’s is taking.

Overall, however, results for the quarter were mixed at best. Net sales fell 6 percent to $5.3 billion and comparable sales were down 4 percent but earnings, at 23 cents a share, at least exceeded analysts’ expectations. Macy’s reiterated its full-year guidance and still expects comparable sales to fall between 2.2 percent and 3.3 percent.

Continue reading at AdAge.com