Your Thursday Wake-Up Call: Black Friday Sales Are Happening Already. Plus, Twitter's $99 Deal
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Happy Black Friday shopping! So what if the faux holiday is still over two weeks away? Best Buy’s Black Friday discounts started yesterday, and Walmart’s launch today, as The Washington Post reports. These are rough times for retail, and shops are competing for our attention sooner than ever. Will the strategy pay off? Who knows. In the meantime, some news you can use: There are $6 pajamas on sale at Walmart.
$99
Twitter has a new offering targeted at small businesses, a subscription ad service that costs $99 a month, as Ad Age’s Garett Sloane writes. For that fee, Twitter subscribers get up to 10 promoted tweets a day, and the service is designed to be automated and hassle-free. Twitter’s ad business isn’t doing so well, with ad sales down 8% in the third quarter from the year earlier. The question here is, does Twitter need small businesses more than small businesses need Twitter?
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