Twitter Tempts Small Marketers With a $99-per-Month Ad Subscription
Posted in: UncategorizedTwitter has rolled out a subscription ad service that charges $99 a month for to automatically promote tweets to bigger audiences.
Called “Promote Mode,” it gives subscribers up to 10 promoted tweets a day. It’s designed for small businesses and brands that don’t want the hassle of managing sophisticated ad campaigns.
Twitter’s ad sales have been slipping, most recently in the third quarter, when its $503 million in ad revenue represented an 8 percent decline from the period a year earlier. Twitter does not disclose how many advertisers it has, but it is undoubtedly a fraction of the 6 million that advertise on Facebook. Promote Mode could be Twitter’s ticket to attracting the businesses that don’t spend as much as the big brands.
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