Nov
07
Museum of Contemporary Art Belgrade: democrARtisation
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Museum of Contemporary Art Belgrade
Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections.
Advertising Agency:McCann, Belgrade, Serbia
Digital Creative Director:Vladimir Cosic
Art Director:Zdravko Kevrešan
Copywriter:Sandra Stojanovi?
Pr:Marija Vicic, Radisa Kricak, Ana Anti?
Account team:Jelica Jaukovic, Milos Stankovic
Strategic Planner:Katarina Pribicevic
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