Nov
07
Musselman's: American Grown
Posted in: Uncategorized
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade”?social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.
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