Nov
01
Marketer's Brief: Miller Lite Keeps Sparring With Bud Light and Natty Light
Posted in: Uncategorized
Asked for a response, an AB InBev spokesman shared the following video featuring its Natural Light brand. The spot is by Virtue, a creative agency within Vice. It continues AB InBev’s approach of responding to Lite with Natty.
While MillerCoors marketers are surely happy they are provoking a reaction from their larger competitor, AB InBev execs seem comfortable with their strategy of punching up at the more premium Lite brand with their economy brew. The bigger question: Do drinkers care?
Third time’s the charm for REI
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