Under Armour CMO Exits Brand


The global head of marketing for Under Armour has exited the company, a spokeswoman confirms, in an executive shakeup following the brand’s dismal third-quarter earnings report on Tuesday.

Chief Marketing Officer Andrew Donkin joined the Baltimore-based sportswear brand 15 months ago from Amazon, where he served as head of worldwide mass and brand marketing for four years. Pam Catlett, senior VP and general manager of women’s and youth at Under Armour, has also left the company.

A spokeswoman said the company “mutually agreed to part ways” with the executives. “They will depart Under Armour later this month,” she said in an emailed statement.

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