Rodrigues Leaves Publicis for WMcCann, BBH China Hires BBDO's Tsang
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Hugo Rodrigues is joining WMcCann in Brazil as CEO and chairman, leaving Publicis after 18 years. Rodrigues, one of Brazil’s leading creatives, has been CEO of Sao Paulo agencies Publicis Brasil and Publicis Salles Chemistri for the last three years. He started as a copywriter in 1990 and rose through the creative ranks to chief operating officer and chief creative officer in 2011, and became CEO in 2014.
WMcCann needed a top exec with a strong creative background following the departure of Washington Olivetto to London, where he will consult for McCann Worldgroup. Olivetto’s agency W/ merged with McCann Erickson in Sao Paulo in 2010 to form WMcCann and Olivetto became chairman, saying at the time that he would stay for 7 years. This summer he moved with his family to London. To replace Rodrigues, Publicis is promoting Miriam Shirley, VP of media, and Eduardo Lorenzi, VP of planning, to run the agency as co-presidents.
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