Your Friday Wake-Up Call: Twitter Bans Ads From Kremlin-Backed Media. And an Ikea Ad Annoys Single Women
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: CNN’s “This is an apple” ad has entered the zeitgeist you can tell by all the trolling and parodies it’s inspired. Ad Age’s Simon Dumenco has compiled the spoofs here. (It’s Friday, come on, you’ve got time to watch.) The original CNN ad reminds everyone that an apple is not a banana, even if someone shouts “banana, banana, banana.” Because that’s something that apparently needs to be said in these unusual times.
Ad ban
Twitter is banning ads from two Kremlin-backed news outlets, RT and Sputnik, because U.S. intelligence officials believe they tried to meddle in the 2016 U.S. election. RT has spent about $1.9 in advertising on the platform since 2011, and Twitter has decided it doesn’t want the money: It says it will donate the same sum to outside researchers studying Twitter’s impact on elections, as Ad Age’s Garett Sloane reports. RT shot back that Twitter in fact tried to convince it to spend big on advertising around last year’s election. As proof, it offered up what it said was Twitter’s pitch deck.
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