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The travel advisory issued by the NAACP against American Airlines for its treatment of blacks might be just the tip of the iceberg as all industries, especially airlines, face increased scrutiny of race and gender bias.

Repeated accounts of discrimination in the technology industry, which was formerly thought to be inclusive and progressive, has brought the bias issue to the forefront, says Katie Sprehe, senior director of corporate reputation and brand strategy at Washington, D.C.-based APCO Worldwide, a communications firm that specializes in crisis management. “The policy community [in Washington D.C.] is taking notice,” she says, noting that the recent issue with American Airlines could be a “wake-up call, especially for consumer-facing companies, that people are paying more attention not just in how they’re treating customers but in terms of internal corporate culture and internal processes.”

On Tuesday, the NAACP cited several disturbing incidents of African-American passengers forced to give up their seats or being removed from flights, “specific to American Airlines.”

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