Oct
25
Without Queso, Chipotle's Results Would Have Been Worse
Posted in: UncategorizedChipotle Mexican Grill is counting on queso cravings and more marketing to keep some modest momentum going and is cutting down on store openings to sharpen its focus on its current business.
Following third-quarter results issued late Tuesday, Chipotle shares plunged 13.4 percent to $280.86 in trading Wednesday.
A hacking attack earlier this year, followed by hurricanes, added pressure to Chipotle’s comeback efforts in the third quarter.
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