Hasta La Creative!

Anyone nostalgic for Gap’s late 90s/early aughts music-fueled commercials will be enthused by the retailer’s new holiday work. The San Francisco-based brand is continuing its “Meet in the Gap” messaging from September with a musical number featuring actress and singer Janelle Mone and set to “(You) Got What I Need.”

“Music has always been the foundation of Gap,” says Craig Brommers, who joined the Gap Inc. namesake brand last year as chief marketing officer. Earlier this year, Gap debuted a campaign featuring the children of its 90s spokespeople; a recent fall campaign featured Cher.

Mone and a 50-person choir, which is diverse in both age and ethnicity, sing in front of a white background, in keeping with many of Gap’s recent spots. While a 60-second ad will run on digital platforms, Gap will air 30-and-15-second clips on national TVa major change from last year, when the brand did not air any national commercials. Brommers notes that Gap has also made a significant digital investment with paid media on Facebook, Snapchat, Refinery 29, Vogue and Buzzfeed.

Continue reading at AdAge.com