Oct
18
Ikea Picks Anomaly Amsterdam For Global Sustainability Work
Posted in: Uncategorized
Ikea is hiring Anomaly Amsterdam after a pitch to lead a global advertising push, thought to be the first in the Swedish retailer’s history.
Anomaly has a three-year contract to work closely with global and regional Ikea marketers and potentially with some local agencies in a bid to drive a new sustainability agenda for the brand.
Ikea began talking to agencies in February as it searched for a partner to develop a global positioning campaign for both corporate and consumer communications. Local agency relationships will remain unaffected.
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