Oct
12
Starcom USA Named Media AOR for Lionsgate
Posted in: Uncategorized
Publicis Media shop Starcom USA has taken over Lionsgate’s nearly $400 million media account from incumbent GroupM’s Mindshare.
Mindshare had won Lionsgate’s consolidated media account in 2013 following a lengthy review after Lionsgate’s acquisition of Summit Entertainment. Summit had been a Mindshare client since 2007. Mindshare chose not to defend the account.
Lionsgate’s television division has produced and co-produced shows including “Orange Is the New Black” and “Mad Men,” and Lionsgate Films is the studio behind franchises like “The Hunger Games” and “Twilight.”
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