Publicis Groupe Creates Data-Infused 'Spine' for Individual Targeting
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In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform called “Publicis Spine,” which will help clients target consumers on an individual level.
The Spine, which has been in the works for the last two years, was developed as a way to further drive digital business and marketing transformation for clients. Lisa Donohue, most recently Starcom global brand president, will serve as CEO of Publicis Spine, overseeing a team of 3,500 engineers, data scientists, analysts and tech leaders. She will be succeeded at Starcom by John Sheehy, formerly president of global clients for Publicis Media. Donohue will report to Publicis Groupe CEO Arthur Sadoun and Publicis Media CEO Steve King.
“This has nothing to do with trying to beat anyone else,” says King. “It has to do with putting clients at the center of solutions.”
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