Oct
11
Why This Luxury Watch Brand Is Calling 17,819 of Its Customers to Personally Apologize
Posted in: UncategorizedBrands born on Kickstarter already know a little bit about gaming the system. And now, one of the most popular recent Kickstarter brands, watch maker Filippo Loreti, has found another unconventional path to PR–in the form of a gigantic personal apology. Almost 18,000 backers gave Filippo Loreti some 5.7 million euros (about $6.7 million) to…
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