Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Southwest Airlines presents the tale of a basketball coach who’s so confident in his players that he books them flights to the championship game. (Long story short: It’s a good thing Southwest doesn’t charge change fees.) Toyota says that its 2018 Highlander can count as a “sports car” with a little creative interpretation. And Target wants you to get excited about Halloweenspecifically about doing a “Target Run” for Halloween essentials.

Continue reading at AdAge.com