Five Things Obsessively Brand-Minded CEOs Do Every Day
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Obsessions can be destructive and dangerous, as with the characters in the movie “Fatal Attraction” (released 30 years ago this September, incidentally). Or they can be harmless, like TV viewers’ addiction to “Game of Thrones.”
Then there are healthy obsessions, like that of the brand-obsessed CEO. This is the chief executive officer who treats brand cultivation and stewardship with the ardor of a runner training for a big race.
These CEOs understand that, now more than ever, brand is everything and everything is brand. In our hyper-digital world, where people have instant access to more information than ever before in human history, and when a single tweet can make or break a company’s reputation, the brand must be an all-consuming fixation for the CEO.
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