MGM Pulled its New Campaign After Vegas Shooting to Focus on Internal Morale
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MGM Resorts International pulled “Welcome to the Show,” a two-week-old campaign, in the immediate aftermath of the deadliest mass shooting in U.S. history, which occurred at one of its hotels.
The chain is still open for business, though, and its chief experience and marketing officer says the recent internal rebranding is now more critical than ever for its employees, even though the consumer-facing spots have been pulled.
Speaking at the annual ANA Masters of Marketing conference in Orlando, Florida on Friday morning, Lili Tomovich immediately voiced her gratitude for the support she’s received from the ANA audience, the Vegas community and the country itself, and also added the disclaimer that her presentation”From the Inside Out: How MGM Resorts Transformed Itself”had been prepared before Sunday’s horrific events.
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