Airbnb CMO Mildenhall to Depart Weeks After Naming New AOR
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Airbnb CMO Jonathan Mildenhall will leave the company on October 20, about a month after appointing Wieden & Kennedy as the brand’s new global agency of record.
“When I look back over my three years at Airbnb, I realize that I’ve accomplished what I set out to achieve,” said Mildenhall in an emailed statement. “We’ve created a beloved, mission-driven brand that has helped create phenomenal value.”
In the emailed statement, Mildenhall said Airbnb’s “Belong Anywhere” campaign has become meaningful for the brand’s community worldwide. “This impact leaves me compelled to take what I’ve learned and work with other founders to get people to care deeply about their brands,” the statement added. “This is why I’ve decided to leave Airbnb to set up my own brand consultancy.”
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