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Wendy’s

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch.

Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it.

Advertising Agency:MullenLowe Philippines, Makati, Philippines
President:Leigh Reyes
Chief Creative Officer:Leigh Reyes
Executive Creative Director:Abi Aquino
Creative Director:Roman Carlo Olivarez
Art Director:Iya Parungao
Senior Copywriter:Min Roldan
Managing Director:Alan Fontanilla
Account Director:Gerald Lim
Social Media Director:Raffy Bariso
Account Manager:Lio Cana