CP+B Taps Linus Karlsson as Global Chief Creative Officer
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CP+B has tapped Linus Karlsson as its new global chief creative officer. The veteran creative leader will partner with Global CEO Erik Sollenberg, the former Forsman & Bodenfors CEO whose appointment the MDC agency announced last month.
Karlsson most recently served as CCO of Ming Utility and Entertainment Group, the New York creative shop he co-founded in 2014. Until March of this year, he had also simultaneously served as creative chairman of Commonwealth McCann, overseeing Chevrolet, a role he took on after serving as chairman of global brands.
“When you strip it all down, I love people and I love building things,” Karlsson says of the move, for which he’ll relocate to Boulder. “I like that type of challenge and I can’t stay away from it. Also, I feel like becoming a pirate againthat’s what CP+B is to me.”
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