Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

In-world advertising is always a fun tactic for gaming brands. And now, Minecraft has gotten into the act, enlisting ad agency 215 McCann to build a giant machine inside the Minecraft world–whose mismatched components serve as marketing for a special update to the popular building game. For years, the various versions of Minecraft–mobile, Xbox One,…

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