Hasta La Creative!

In the world of digital marketing, the pursuit of complete integration is nearly as old as mainframes. However, as technological capabilities continue to evolve, the concept of complete integration takes on a whole new meaningand a whole new level of importance.

Companies today need to provide customers with a superior digital experience that is differentiated and seamless from end to end. This requires tight integration from the front office to the back office, particularly for the areas of sales, marketing, service and fulfillment, in order to achieve the needed speed to market, improve campaign cycle times and enable faster insights to action. And what’s more, it’s not as hard to do as you might think.

Achieving end-to-end really means closing the loop that includes strategy, insights, creative, technology and efficient delivery across all channels. And although most large companies have already achieved a fairly high level of integration within individual functions, few companies have achieved a high level of integration across silos. The result is a mishmash of isolated systems and disjointed processes that undermines the digital customer experience and leaves countless value-creation opportunities on the table. It doesn’t have to be that way.

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