Sep
19
TV Vet Toby Byrne Moves to Ad-Tech Firm Zefr
Posted in: Uncategorized
Zefr, an ad tech company that helps marketers purchase spots in specific videos on YouTube, is tapping TV ad vet Toby Byrne to serve as president.
Byrne previously led ad sales for Fox Networks Group before departing in September 2016 and setting off an eight-month search for his replacement.
Zefr gained some relevance this year amid YouTube brand safety concerns. The company can essentially serve as a watchdog for marketers and only deliver them videos that are deemed brand-safe.
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