Your Tuesday Wake-Up Call: Uber Sues an Agency For Fraud. And Toys R Us Files For Bankruptcy
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Uber has reportedly sued Dentsu-owned Fetch Media, accusing the mobile agency of running “a wild west of online advertising fraud.” Uber says Fetch improperly billed it “for ‘fake’ online ads and took credit for app downloads it had nothing to do with,” as Bloomberg reports, adding that Uber plans to ask for at least $40 million in damages. Fetch has yet to respond to Uber’s allegations. But the claims put ad fraud in the spotlight, again.
The digital advertising ecosystem has been dogged by questions over fraud and transparency, and despite various efforts to clean things up, observers say billions of dollars are lost to ad fraud every year. The stakes are getting higher, since spending on digital channels surpassed television spending in the U.S. last year for the first time, according to eMarketer. Marketers and agencies will be watching the Uber case. Closely.
Toys R Us and the retailpocalypse
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