Nuveen Brings on MullenLowe Group for Global Campaign
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Global asset management company Nuveen perhaps best known for its controversial Super Bowl spot in 2000 featuring paralyzed actor Christopher Reeve walking again has hired MullenLowe Group as its creative and media agency of record.
MullenLowe is handling brand strategy and creative development, while MullenLowe Mediahub focuses on media planning and buying. The Interpublic Group agency network won the global business following a competitive review, which was run by SRI, said Reese Lackey, global head of brand for Nuveen.
He added that Nuveen had worked with a number of agencies on projects previously, but did not have an agency and decided now is the time to invest in marketing. Retirement giant TIAA bought Nuveen in 2014, and this January, the parent company took on the Nuveen name for its asset management business.
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