Coke Zero: A Look Back at the Now-Defunct Brand’s Ads

Category: Beyond Madison Avenue
Summary: With the announcement that Coke Zero is being replaced with a new product, Coca-Cola Zero Sugar, here’s a look back on how Coke Zero has advertised itself to the public since it debuted in 2005.

The original branding was in a white can, with the tagline “Everybody Chill,” which was not a hit with consumers.

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