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Despite sweet Easter, Hershey predicts weak year

Hershey had a better-than-expected second quarter, with a 1.6-point market share gain during Easter, but slashed its sales forecast for 2017 as it expects retail-industry challenges to persist. Shopping trips “continue to be choppy” and that’s hurting non-seasonal candy, mint and gum, CEO Michele Buck said in a statement. Hershey still plans to spend more on advertising and related consumer marketing expenses this year, including an uptick in the second half. It now expects its full-year sales to increase about 1%, down from an earlier forecast of sales growth at the low end of a 2%-to-3% range. Second-quarter sales rose 2.2% in North America and fell 3.6% in international markets, weighed down by weak chocolate sales in China.

This tequila is so expensive, it’s scary

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