Should You Automate Your Instagram Marketing?


If you’re halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound like a good answer.

Instagram automation tools help tons of accounts reach new audiences with algorithms that target users using generic comments, likes and follows, which every so often leads to those users checking out your account and, hopefully, deciding to follow you.

The problem is, this type of social automation can damage your brand faster than a tap-happy intern. Automation needs to be handled very carefully. So how do you decide where to draw the line?

Continue reading at AdAge.com

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