Jul
21
Why Online Advertising is Killing Creativity
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest global advertising event is arguably the Super Bowl in the USA, where every year agencies try to outdo each other creatively.
These ads hit the headlines worldwide; with a casual Google search, one can bring up a stack of features on Super…
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