Hasta La Creative!

Chili’s Grill & Bar has hired O’Keefe Reinhard & Paul for a major marketing project as the chain tries to reverse recent trends, Ad Age has learned.

Like the broader casual dining industry, Chili’s has been struggling as diners opt to eat at home or at less expensive restaurants. It has also suffered from the rise of ecommerce, which has reduced consumers’ trips to the shopping malls near which chains like Chili’s often put stores.

Chili’s is no longer working on creative projects with Hill Holliday, which was its agency of record for almost a decade, though Hill Holliday appears to still be handling some media work for the brand.

Continue reading at AdAge.com