Jul
21
Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms
Posted in: Uncategorized
Unilever’s 3% organic sales growth was slightly below analyst projections for the second quarter, but the company handily beat expectations on earnings and margin thanks to lower agency and production costs. Still, the world’s second biggest ad spender plans to step up new-product launches and media in the second half.
Here are five key takeaways from today’s earnings announcement by the marketer of Dove, Axe, Hellmann’s and Seventh Generation.
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