Jul
21
Chipotle Falls Again as Norovirus and Mice Steal Spotlight
Posted in: Uncategorized
Chipotle Mexican Grill Inc.’s rough week isn’t over yet.
Shares of the burrito chain fell for a fifth day after it was hit by a fresh wave of damaging reports, dragging the stock down to its lowest level since last November. The number of people who claim to have been sickened by a Chipotle location in Virginia has now climbed above 130. And in Texas, customers complained to local news about rodents dropping from the ceiling of a restaurant.
The negative headlines have tarred what was supposed to be a marketing coup for the Denver-based company. It rolled out a new campaign on Wednesday featuring RZA of the Wu-Tang Clan, aiming to tout the quality of the chain’s ingredients.
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