Jul
19
'Ad Tech Armageddon:' Sizmek Acquires Rocket Fuel In $145m Deal
Posted in: Uncategorized
Sizmek said Tuesday that it has agreed to purchase Rocket Fuel in a $145 million deal. The move comes just one day after Rubicon Project snagged nToggle for $38.5 million and as an expected ad tech consolidation looms.
Randy Wootton, CEO of Rocket Fuel, previously told Ad Age in a April 2016 interview that consolidation in the industry was imminent, going as far as calling it an “ad tech armageddon.”
“There are 4,000 ad tech companies in the Lumascape,” Wootton previously told Ad Age. “Four thousand ad-tech companies all trying to get their little piece. A lot of them are public, but there isn’t a lot of money out there for these ad tech companies to come out and build their next new thing.”
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