Jul
19
Is Peppa Pig a Bigger Threat Than ISIS Video? Brand-Safety Crisis Exposes a Relevance Problem
Posted in: Uncategorized
Isis videos may be in the rearview mirror for some advertisers, but what about Peppa Pig?
Brand safety worries have subsided for marketers who’ve moved back to YouTube despite the lack of ironclad guarantees that their ads will never again appear with terrorist or hate videos. But the controversy has exposed a relevance problem that might be even harder to address — with ads showing up on children’s videos, for example, when kids aren’t brands’ target.
A spring of discontent
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